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The positioning line of the campaign is 'The Cup That Counts'. Navin Talreja, managing partner, Ogilvy India, says, "About 1,000 matches were played between the last ICC Cricket World Cup and this one, but a World Cup in any sport has been and will continue to be the pinnacle of achievement. The positioning line serves as a reminder of this very simple fact to all cricket fans.". Cheap Jerseys from china Originally the idea was to have them don the shirts throughout the game as a way to spread a faith based message and put more fans in the seats. But officials of the arenafootball2 league balked, citing rules that require player and team names on jerseys.Nonetheless, even the brief wearing of the Bible themed shirts, Cheap Jerseys free shipping and their subsequent sale at an auction after the game, represents another step in the growing nexus of religion and sports raising questions about how far the trend might go. "It's a very slippery slope that they